A New Chapter in the Fight Against Food Waste
Too Good To Go, a certified B Corp and global social impact company, is expanding its Too Good To Go Parcels initiative. This program, launched in November 2024, tackles surplus food waste at the manufacturing stage. It provides a direct-to-consumer retail channel for surplus food items.
Food waste accounts for 10% of human-caused greenhouse gas emissions. Reducing waste is crucial for tackling climate change. According to Project Drawdown, cutting food waste is the top solution to limit global temperature rises to 2°C by 2100. Too Good To Go’s initiative supports this goal. It helps manufacturers prevent waste while offering consumers high-quality food at lower prices.
How Too Good To Go Parcels Works
Too Good To Go Parcels helps fast-moving consumer goods (FMCG) brands and manufacturers cut waste while recovering costs. Instead of discarding surplus stock due to fluctuating demand, packaging changes, or cosmetic standards, brands can ship excess products to Too Good To Go’s packing facility in the Midlands. Then, CEVA Logistics ensures delivery to consumers.
Customers can buy these parcels through the Too Good To Go app, which has over 17 million UK users committed to reducing food waste. By connecting brands to this engaged marketplace, Too Good To Go Parcels benefits businesses, consumers, and the environment.
Leading Brands Already Onboard
Several major brands have already joined, including Tony’s Chocolonely, Kraft Heinz, Minor Figures, and Skinny Food Co. Internationally, Unilever, Danone, Coca-Cola, Ferrero, and Mondelēz are participating in other markets.
The growing involvement highlights the rising demand for sustainable solutions. Europe alone wastes 12 million tonnes of food annually at the manufacturing stage. Too Good To Go Parcels provides a scalable and effective way to manage surplus food responsibly.
Expanding Too Good To Go Parcels Across Europe
Too Good To Go Parcels has launched in Denmark, the Netherlands, Belgium, France, Italy, Germany, and Austria. By the end of 2024, the company aims to roll out the service in half of its 19 operating countries.
Since launching, the initiative has saved over 1.4 million parcels, preventing 21.9 million kilograms of CO2e emissions and conserving 6.5 billion liters of water. These figures showcase the significant environmental benefits of tackling food waste on a large scale.
Building on a Legacy of Food Waste Reduction
Too Good To Go Parcels builds on the success of its Surprise Bags model, which lets consumers buy surplus food from restaurants and shops at discounted rates. In 2023, 45 million meals were saved through Surprise Bags in the UK.
With Too Good To Go Parcels, the company is taking an extra step. It now tackles waste earlier in the supply chain. This expansion reflects a growing awareness of food waste as a major issue and a commitment to systemic change.
TGTG Parcels and the Future of Sustainable Food Retail
Too Good To Go’s new initiative marks a crucial shift in the fight against food waste. As businesses embrace circular economy principles, solutions like Too Good To Go Parcels offer scalable and practical ways to combine sustainability with profitability.
With its growing European presence and a strong roster of brand partners, Too Good To Go is proving that business and sustainability can go hand in hand. By using innovative logistics and engaging consumers, the company moves closer to its vision of a world with no food waste.
