It says it will help you reduce your food waste in the home and in
the process save you money.

The problem – research from the Office Of National statistics has shown that UK households are
throwing away 32% of their food every year.

That adds up to 6.6 million tons of food waste a year, almost three quarters of that being food we could have eaten. When we waste food we also waste the land, labour and love that has bene used to grow, transport and store that food. Food sent to landfill is very harmful to our environment , releasing huge amounts of methane and CO2, as well as toxic chemicals that leach into groundwater. It’s also terrible for our wallets, it’s estimated that the average family can save up to £780 a year by cutting down on food waste.

Kitche was designed to help families save money and reduce food waste at home. The app offers a
‘virtual kitchen’ for easily tracking food at home, even when out and about, as well as a digital
shopping list. Kitche then sends notifications to remind people to use products before they go off,
and suggests recipes to help them do so, as well as tips, hacks and food waste tracking to learn
what they waste most and the financial and environmental cost.

Kitche co- CEO Lynsey Scott says: “The idea for Kitche came after chatting to each other in the park
one afternoon about the struggle of having busy lives and cooking for a young family, whilst ensuring
food wasn’t wasted. We thought there would be an app that already existed as it was such a clear
issue, but we found that there was nothing out there which directly addressed the amount of food
waste in the home, despite it representing 70% of the UK’s food waste. We decided to make it our
mission to try and fix this so Kitche was born!”

Since launching three years ago, Kitche has now had over 50,000 downloads in the UK,

over 10,000 followers across its social channels, and over 20,000 people signed up to its monthly email
newsletter which you can access from its website.

Its new features include:

An Impact Section which gives people the ability to see the results of tracking their food waste. They
can see how they are saving water, CO2, money and food. People can create their own identity and
mission statement, take on challenges, see a graph of their food waste cost vs the national average,
and even earn digital rewards for positive interactions with the app.

People also now have the ability to add food products to the app by voice or scanning by bar codes.
It already allows people to scan receipts to add products and prices in one go and get automated
reminders and categories. People can also manually add a list of products and pick recommended
popular items.

A new Explore and Community section includes a lifestyle magazine-style collection of top Hacks,
Tips, Recipes and more. People can even become Ambassadors for Kitche and earn unique
elements in and outside the app.

“Our original aim was to help people live more sustainable lives and save money, but with the worst
cost-of-living crisis in a generation upon us we now feel we’re on even more of a mission.” says
Lynsey. “ Our relaunched app is easier to use than ever and clearly shows people what positive
impact their food waste reduction has on the environment and their pockets. We will keep evolving
and continue to make a real difference to food budgets and the planet.”