How to Lead a Business Through a Meaningful Sustainability Shift

Most sustainability shifts fail.

Not that business owners don’t care. But because they try to do it all at once and accomplish nothing. Empty promises. Recycling posters on the break room wall. A glossy press release about “going green.”

There’s a better way.

Select one process. Transform it fundamentally. Quantify paper emissions and financial impact. Proceed to the next process.

This guide covers one particular transition that will have tangible outcomes: transitioning from paper invoices to completely digital processes. The ROI speaks for itself, and it’s easy enough for any company to implement.

Here’s the roadmap:

  • Start With Workplace Values
  • Why Paper-Based Invoicing Is The Ideal Target
  • The 5x Steps To Execute The Shift
  • The Actual Measured Results
  • Common Pitfalls To Avoid

Start With Workplace Values

Every sustainability shift lives or dies on workplace values.

Why? Because processes aren’t self-editing. People edit them. And people only care enough about things they care about. If workplace values align with the change, staff drive it. If they don’t, staff quietly print PJKs and nothing changes.

Researchers such as Joey Havens have demonstrated the impact of workplace values on retention, trust and long-term cultural behaviour within an organisation. The same principle applies here. If your workplace values say “we eliminate waste,” a paper intensive invoicing process suddenly doesn’t sit right with anyone on the finance team. Without the support of your workplace values, digitising becomes another top-down initiative that nobody cares about.

Get the workplace values right first. The process change is much easier after that.

Why Paper-Based Invoicing Is The Ideal Target

Vague sustainability targets fail. Tangible process improvements succeed. And nowhere is that more true than with paper invoicing.

Here’s why:

  • Invoices touch finance, sales, and operations
  • Paper, printing, postage, and storage costs are easy to measure
  • Digital invoicing tools are cheap and widely available
  • The results show up in weeks, not years
  • Almost every business still runs paper invoices somewhere

Studies estimate that approximately 70% of all invoices generated throughout the world are still created as paper documents. Think about how much paper, toner, postage and warehouse storage is being used within your company today. That’s why this function is a perfect initial opportunity.

The 5x Steps To Execute The Shift

Ready to actually do it? Here’s the 5-step process that works.

Step 1: Audit The Current Paper Invoicing

Before changing anything, get the baseline numbers.

Track for one full month:

  • Reams of paper used for invoices
  • Cost of printing, toner, and postage
  • Filing cabinet space rented for archives
  • Hours staff spend printing, mailing, and filing

This is the less glamorous section. This is also what makes this venture into a legitimate business later on.

Step 2: Choose One Digital Invoicing Tool

Choose one solution and use it consistently. For many businesses, this means utilizing an e-invoicing solution that:

  • Sends invoices by email or portal
  • Tracks payments automatically
  • Stores invoices in the cloud
  • Connects to the accounting software already in use

Keep it simple. The best analytics tool is the one your finance team will use.

Step 3: Train The Finance Team Properly

New software fails without proper training.

Run brief, interactive demos with your finance team. Demonstrate exactly how this new tool is going to save them time each week. Lead with how it benefits them personally, follow with sustainability. Once employees understand how the change will make their lives easier, they’ll embrace it quickly.

Step 4: Set A Hard Cutover Date

Half-in, half-out doesn’t work.

Set a date to retire paper invoices forever. Announce it to employees, customers and vendors well in advance (at least 60 days). Then make printing invoices on that day off-limits. This will drive adoption and prevent backsliding.

Step 5: Measure The Exact Same Numbers From Step 1

After 90 days, run the audit again. Compare the numbers side by side.

This is how you turn a “green initiative” into a tangible, defensible business victory. Publicize the results for all employees.

The Actual Measured Results

So what do the numbers actually look like?

Results from companies who take this leap are promising. A Finnish logistics study discovered that eliminating paper invoices and adopting electronic invoicing reduced greenhouse gas emissions by 63% per invoice sent. One process. One definitive, quantifiable metric.

The financial picture is equally compelling. On average, companies that go paperless save $8,000 to $10,000 per year on printing, storage, and document management fees. Storage fees are reduced by approximately 30%. Add automation to the equation and you can decrease costs associated with processing invoices by up to 80%.

Here’s a summary of what businesses typically report after 12 months:

  • Paper use for invoicing down 80%
  • Storage costs down 30%
  • Emissions per invoice down 63%
  • Annual savings of $8,000-$10,000
  • Staff hours on invoice handling cut in half

These aren’t feel-good numbers. They’re measurable, reportable, and defendable in a board meeting.

Common Pitfalls To Avoid

A few traps to watch out for:

Skipping the audit. If you don’t know your baseline numbers, you can’t demonstrate that your pivot resulted in change. Do your tedious measurement homework upfront.

Buying too many tools. One tool should handle one process. Layering 5 tools/platforms only confuses employees and impedes the shift.

What about culture? If organizational values do not support the change, employees will continue to print. All initiatives require a culture to reside within.

Forgotten are the bytes that cloud. Cloud servers and storage facilities still require energy. Whenever possible, pick cloud storage with companies who commit to clean energy.

Without cutover date. Gradual shift continues indefinitely. Cutover date pressures transition.

Avoid these traps and the shift sticks.

Bringing It All Together

A substantive move towards sustainability isn’t just sloganeering. It’s one program alteration backed up by data.

Paper invoices are where most companies start. Audit where you are, select one solution, train finance, establish a firm cut over date, then compare the same metrics 90 days later.

The reported outcomes are hard to argue with:

  • 63% cut in emissions per invoice
  • $8,000-$10,000 saved every year
  • 30% drop in storage costs
  • 80% less paper used

Companies that excel take a ‘building it into how we operate’ approach rather than a ‘this is our marketing strategy’ approach. They start with a few initiatives. They measure and report accurately. And prove it with data.

Then after they invoice they select another process: contracts, HR forms, expense claims… You get the idea. And they do the same 5 steps all over again.

That’s how a meaningful sustainability shift actually happens.

Issue 125

SBM 125

Sustainable Business Magazine