Cardiff-based Seedable Studio is making waves in sustainable digital innovation. With backing from renowned investor and gaming pioneer David Jones, the startup integrates sustainable technology with gamification. A £100,000 seed investment positions it as a key player in ethical and energy-efficient digital solutions.

Pioneering Sustainable Digital Innovation

Founded by Lowri Humberstone-Hill, Melin Edomwonyi, and Perry Rylance, Seedable Studio is a leader in sustainable digital innovation. With over two decades of experience in software, app, and web development, the team aims to create ethical digital solutions. Their mission aligns with the growing demand for energy-efficient and socially responsible tech.

“At Seedable Studio, we’re all about building digital solutions that push tech forward responsibly,” said UX Director Melin Edomwonyi. “Our digital future with AI shouldn’t be just about working smarter or faster. It should be about being considerate. That means creating energy-efficient tech that is people-friendly and good for the planet.”

A Strategic Investment in Sustainable Digital Innovation

Investor David Jones, known for developing groundbreaking games such as Grand Theft Auto and Lemmings, sees great potential in the startup.

“Seedable Studio started as a full-stack core team that worked well together within a larger organisation,” said Jones. “I saw real potential for them to thrive as an agile, independent company, with full control over their direction.”

“The team is fantastic to work with, covering all key areas needed to hit the ground running. They remain 100% committed to their first customers and projects. They take the time to understand a client’s culture, mission, and goals. This helps solidify these foundations where any gaps exist.”

Jones also highlighted the team’s potential for long-term growth. “As the digital world evolves rapidly, I believe Seedable Studio will continue to grow through sustainable digital innovation. Gamification, AI, platforms, and culturisation are shaping the future of digital products. The team, alongside its advisors, is committed to staying at the forefront of these advancements.”

Expanding Cardiff’s Sustainable Tech and Gaming Ecosystem

Cardiff is becoming a hub for sustainable digital innovation and technology. Seedable Studio joins the city’s expanding ecosystem, collaborating with:

• DREam, a unique energy auditing tool.
• Darllen Co, an online Welsh-language reading and learning tool for children, teachers, and parents.
• Heero Technologies, a net-zero software tool.

Gamification for a Sustainable Future

One of Seedable Studio’s key differentiators is its focus on gamification. This concept enhances user engagement and encourages behavior change in non-gaming sectors.

Stewart Little, a net-zero entrepreneur and key supporter of the company, said:

“Seedable Studio is building the future of digital engagement. They harness gamification to transform industries beyond traditional gaming. Their technically brilliant team is set to redefine how businesses connect with their audiences in an impactful and sustainable way. I’m excited to support their journey as they scale and bring this vision to life.”

This approach aims to bring gamification to industries such as education, sustainability, and housing, ensuring ethical technology drives real-world change.

Future Projects and Collaborations in Sustainable Digital Innovation

With its first round of funding secured, Seedable Studio is launching an R&D project in social housing. This initiative will improve communication between tenants and housing associations, enhancing service delivery and tenant satisfaction.

The startup is also open to collaborations with businesses that share its vision for sustainable digital innovation. By integrating sustainability into its core development strategy, Seedable Studio is advancing digital innovation while fostering a more responsible tech industry.

A New Era for Sustainable Digital Innovation in Cardiff

Seedable Studio’s emergence highlights Cardiff’s rise as a center for sustainable digital innovation and ethical technology. With strong backing from industry pioneers, an innovative approach to gamification, and a commitment to net-zero solutions, the startup is poised for significant impact.

As businesses strive to align operations with sustainability goals, Seedable Studio stands out as a leader in sustainable digital innovation. It is paving the way for a more responsible digital future.