The shift towards eco friendly packaging has gained significant momentum in recent years, and Novolex is setting a high bar with its latest innovation. The company recently earned two prestigious recognitions for its compostable butter wrap: the 2025 Gold Award for Sustainability from the Flexible Packaging Association (FPA) and certification from the Biodegradable Products Institute (BPI) for compostability in commercial facilities.
A Breakthrough in Eco Friendly Packaging
Manufactured by Shields®, a Novolex brand, the TerreGloss™ and Terrecote™ butter wraps offer an advanced, eco friendly alternative to traditional butter packaging. Designed for 4 oz. butter sticks, these wraps integrate high-performance wax blends without intentionally added PFAS, making them both functional and environmentally responsible. Unlike conventional paper-foil or paper-poly wraps, the TerreGloss and Terrecote wraps meet all industrial composting requirements under BPI certification.
We are incredibly proud to earn FPA’s Gold Award for Sustainability and BPI’s certification for our butter wrap,” said Adrianne Tipton, PhD, Chief Technology Officer at Novolex. “At Novolex, we are dedicated to making exceptional products, advancing sustainability and offering a wide range of innovative packaging choices. These achievements reaffirm our commitment to pioneering the best in packaging solutions.”
Why This Matters for Sustainability
The flexible packaging industry has been under increasing scrutiny due to its reliance on plastic and non-compostable materials. By developing a compostable alternative, Novolex aligns itself with industry efforts to reduce waste and promote circular economy principles. The compostability of these wraps ensures that they can be processed in industrial composting facilities, reducing landfill waste and contributing to a more sustainable food packaging ecosystem.
Features of TerreGloss and Terrecote Butter Wraps
The award-winning wraps stand out for their functionality and environmental benefits:
- Smooth wax-coated finish providing an excellent barrier to butter fats.
- Renewable paper base that supports compostability.
- Custom printing options using environmentally responsible inks.
- Water and oxygen barriers for product protection.
- Easy product release for seamless wrapper removal.
- Compatibility with Elgin (Eastern)-style and Western-style butter packaging.
- Available in gloss or matte finish for varied aesthetic preferences.
These attributes make the TerreGloss and Terrecote wraps a practical choice for dairies looking to transition to sustainable alternatives without compromising quality or performance.
Recognizing Excellence in Flexible Packaging
The Flexible Packaging Association (FPA) is the leading voice in the U.S. flexible packaging industry, advocating for innovation and sustainability. At its 69th Annual Flexible Packaging Achievement Awards Competition, the FPA received 226 entries, underscoring the competitiveness of the industry. Novolex’s Gold Award for Sustainability solidifies its leadership in the sustainable packaging space.
Beyond butter wraps, Novolex has an extensive portfolio of compostable products, with over 1,000 SKUs tested and certified by BPI. These include Duro® paper bags and sacks, Hilex® compostable produce bags and t-shirt bags, Heritage® BioTuf® can liners, and various foodservice items from Eco-Products®. This broad commitment to compostable packaging solutions positions Novolex as a sustainability leader in the industry.
The Future of Eco Friendly Packaging
With regulatory pressures mounting and consumer demand for eco friendly products growing, the packaging industry is at a turning point. Innovations like Novolex’s compostable butter wraps demonstrate how companies can adapt to the evolving market while maintaining product performance.
For dairies and food producers, adopting certified compostable packaging like TerreGloss and Terrecote provides an opportunity to meet sustainability goals, appeal to eco-conscious consumers, and contribute to a greener supply chain.
