Sustainable performancewear brand to debut partnership at iconic season opener
London, UK – 15 January 2026 – Reflo, the sustainable performancewear brand redefining sportswear through innovation and responsibility, has been announced as the Official Teamwear Supplier to the FIA World Rally Championship (WRC) Promoter, ahead of the 2026 season opener at Rallye Monte-Carlo (22–25 January).
The partnership marks Reflo’s latest expansion into elite global motorsport, building on its growing presence in Formula E, and will see the brand deliver high-performance, sustainable teamwear across the championship.
Performance-driven kit for one of the toughest sports on earth
As part of the collaboration, Reflo will outfit WRC Promoter personnel operating across the championship, including teams working in service parks, live broadcast production environments, and official on-event activities.
The bespoke teamwear range has been engineered to perform in some of the most demanding conditions in global sport. Designed using recycled materials and delivered in plastic-free packaging, the collection combines technical construction with responsible design – proving that sustainability and performance can go hand in hand.
Tested across extreme rally conditions
The FIA World Rally Championship is renowned for its environmental extremes, with events spanning freezing winter stages in Sweden, heavy rain and rugged terrain in Kenya, and the heat and dust of Saudi Arabia. Reflo’s apparel will be put to the test throughout the season in real-world rally conditions, providing an authentic platform to showcase durability, functionality and sustainable innovation.
The partnership will also support WRC Promoter’s broader sustainability ambitions, with opportunities to connect to initiatives such as the Beyond Rally platform, reinforcing a shared commitment to raising sustainability standards across the sport.
Leadership perspectives
Arne Dirks, Chief Marketing Officer, WRC Promoter, said:
“Reflo’s ambition is to be the most sustainable teamwear in the world, and that fits perfectly with the WRC as we continue to grow the championship and raise our standards on and off the stages. We’re pleased to welcome Reflo and to turn intent into impact with high-performing, responsibly made kit that earns its place in the service park and everywhere we work. We look forward to sharing that journey with the energy our fans expect.”
Rory MacFadyen, Co-Founder of Reflo, added:
“WRC is one of the most demanding environments in global sport, so to be trusted to kit out the championship promoter team is a huge endorsement of what Reflo stands for. This partnership is about proving that sustainable performancewear belongs at the very highest level – in the cold, the heat, the rain and the dust. Reflo and WRC share a mindset of constant progress, and we’re excited to see our product perform where it really counts.”
Expanding Reflo’s presence in world sport
The partnership further strengthens Reflo’s footprint across elite global sport, working with organisations that prioritise innovation, performance and responsible progress.
For more information, visit www.reflo.com
