Frank Green founder Benjamin Young is redefining how Australian businesses approach packaging waste with the launch of his new venture, No Wrap. The Melbourne-based entrepreneur who built the reusable drink bottle company into a global powerhouse has turned his attention to the logistics sector, developing an innovative system to replace single-use plastic pallet wrap. Australian companies currently use 100,000 tonnes of plastic pallet wrap annually, with 95 per cent ending up in landfill after just one use. No Wrap‘s reusable system of Backbone Corner brackets and high-tension Loop and Lock straps aims to disrupt the $10 billion global packaging industry.

Revolutionary Reusable Packaging System

The No Wrap system represents a fundamental shift away from the traditional plastic wrapping that secures millions of pallets worldwide. Designed, patented, and manufactured in Victoria, the innovation replaces oil-based plastic wrap with reusable components that fit existing pallet infrastructure. The launch comes at a critical time, with plastic wrap prices soaring by 25 per cent in recent months due to rising oil costs.

Benjamin Young, founder of No Wrap, said:

“My vision is we stop using single-use plastic pallet wrap. Almost everything we buy in retail, healthcare, supermarkets or department stores is at some point transported on a pallet and the boxes are secured in position using plastic wrap.”

The scale of the problem is substantial, with single-use plastic wrap growing annually by approximately 3 per cent in Australia and creating about 6 million tonnes of waste globally. Young emphasises this represents enough material to wrap the Earth more than 270 times each year.

Proven Results at Frank Green

The effectiveness of the No Wrap system has been demonstrated through its implementation at Frank Green’s Dandenong Distribution Centre, where it eliminated approximately 7 tonnes of plastic wrapping annually. Beyond environmental benefits, the system delivers operational improvements that have won over the company’s logistics team.

Young shared:

“I knew there had to be a better way to secure pallets and avoid all the plastic going into landfill, so we invented the solution. We removed plastic wrap from our business and cut minutes of wrapping time per pallet. Our operations team prefers it because it’s safer and easier, because there are no cutters – and our waste bins stay empty.”

This practical testing phase provided crucial validation for the system before its broader market launch, demonstrating both environmental and operational advantages.

Government Endorsement and Market Timing

The venture has secured endorsement from Sustainability Victoria, highlighting its potential for widespread environmental impact. The timing aligns with increasing regulatory pressure on businesses to address their environmental footprint through mandatory climate-related financial disclosures.

Matt Genever, Chief Executive at Sustainability Victoria, endorsed the innovation:

“We are excited that a Victorian company has developed a world-leading innovation to help eliminate single-use plastics across our retail and logistics supply chains. No Wrap is a simple concept, but with the support of Australian businesses the positive impact on our environment promises to be huge given the many tons of plastic wrap sent to landfill every day.”

Genever drew parallels with Frank Green’s success in eliminating millions of plastic bottles and single-use coffee cups, suggesting No Wrap could achieve similar transformational change in packaging.

Commercial Imperative for Change

Young positions the shift away from single-use packaging as both an environmental necessity and a commercial imperative. Modern businesses face increasing scrutiny over their environmental impact, with Environmental, Social and Governance scores now influencing access to capital, insurance premiums, and merger activity.

Young reflected:

“Sustainability is no longer a marketing trend, it’s an operational imperative. This is not just a plastic wrap replacement. It’s the future operating system for sustainable logistics because it simply makes sense and is cheaper, faster and safer than plastic wrap.”

The regulatory landscape increasingly requires businesses to demonstrate emission reductions or face financial penalties, customer loss, and regulatory investigation. Tender requirements across retail, transport, technology, and public sectors now routinely include carbon audits as standard practice.

Building on Reusable Success

The launch of No Wrap represents Young’s continued commitment to eliminating single-use products across different sectors. His experience building Frank Green into a global leader in reusable coffee cups, drink bottles, and homewares provides a proven template for scaling sustainable alternatives. The new venture targets the massive global packaging industry, where the environmental impact of single-use products remains largely unaddressed despite growing awareness of plastic waste issues. Young’s track record suggests No Wrap could achieve similar market penetration, potentially eliminating hundreds of thousands of tonnes of plastic waste annually as adoption scales across Australian and international markets.