Period care with Purpose

In an era where environmental consciousness and ethical practices are reshaping industries, TOTM has emerged as a trailblazer in sustainable period care. The award-winning brand has spent nearly a decade challenging conventions and advancing a zero-waste agenda, proving that necessity and responsibility can go hand in hand.

Founded in 2016 by Kate Herbert and St. John Pearce-Burke, TOTM was born out of a desire to create a meaningful environmental impact while dismantling the stigma surrounding menstruation. The brand’s ethos reflects a commitment to purpose-driven change for women worldwide.

A New Standard in Period Products

TOTM’s product range sets a new benchmark for the industry. Crafted in Europe with 100% organic cotton, their offerings are naturally soft, breathable, and free from fragrances, dyes, and chlorine bleach. Unlike mainstream alternatives, which often rely on plastics and harmful chemicals, TOTM ensures that their products are vegan, carbon-neutral, and eco-friendly.

The result is a line of tampons, pads, and liners made with ingredients you can trust. These sustainable products not only benefit the environment but also support the wellbeing of those who use them.

According to Ruby Parmar, Chair at TOTM, “We are proud to be leading the sustainable period care movement and increasing awareness in the industry. Through our products, dialogue, philanthropy, and growing notoriety, we remain committed to providing high-quality, affordable products for those wanting to make a more conscious choice.”

Confronting a Plastic Crisis

The environmental stakes of period care are staggering. Over 200,000 tonnes of menstrual waste are generated annually in the UK, with up to 2 billion items flushed into waterways. Plastic applicators, which can take 500 years to decompose, are a significant contributor. TOTM addresses this crisis head-on by recovering an equivalent weight of ocean plastic for every applicator tampon sold through a partnership with Plastic Bank. To date, this initiative has removed the equivalent of over 10 million plastic applicators from oceans.

Natural pads for Comfort and Sustainability

Beyond sustainability, TOTM’s design focuses on user comfort. Their natural pad range incorporates sustainably sourced wood pulp for superior absorbency without relying on superabsorbent polymers (SAPs), which are neither biodegradable nor eco-friendly. Their compostable wrappers and recyclable cardboard boxes further underscore their commitment to minimal waste.

The company also offers TOTM non-applicator tampons for those who prefer a low-waste solution. With TOTM organic materials used across the full product line, the focus remains on creating high-performance essentials without compromise.

Affordability and accessibility are also central to TOTM’s mission. Their products are available in major supermarkets and retailers, including Tesco, making it easier for shoppers to add period care to their basket TOTM-style—without sacrificing ethics for convenience. Whether purchasing online or in-store, the brand ensures its organic period care remains within reach at a fair price.

The online store also provides helpful tools such as a bundle builder, allowing customers to customize their order, mix and match products, and select subscription options. With an intuitive shop interface, TOTM makes the transition to conscious consumption simple and stress-free.

TOTM organic Choices

TOTM’s impact extends beyond their products. The brand actively supports menstrual health initiatives, including partnerships with Endometriosis UK. Their Gift A Pad scheme, in collaboration with In Kind Direct, has donated approximately 124,000 products to those in need, ensuring that sustainable period care reaches underserved communities.

Their groundbreaking Period Positive Workplace Scheme addresses workplace stigma around menstruation. Companies like Starbucks, Heineken, and Sweaty Betty have adopted this initiative, providing free period care to employees and fostering a culture of openness. The scheme includes expert-led talks, employee discounts, and online forums, offering comprehensive support to participants.

Menstrual cups: Reusable and Reliable

TOTM’s range now includes menstrual cups, wipes, liners, and accessories, complementing their popular natural pads and tampons. Each item is crafted with care, from TOTM natural liners to their reusable menstrual products made from medical-grade silicone. Designed for long-term use, these menstrual cups are easy to sterilize, body-safe, and highly cost-effective over time.

Shoppers can build a personalized period kit with ease using the online shop, where subscriptions, bundles, and discount codes like TOTM code make it even simpler to switch. From eco-conscious students to professionals looking for workplace-friendly supplies, TOTM provides flexible, thoughtful solutions.

Customers can also find compact travel packs, discreet packaging, and helpful sizing guides, making it easy to adapt period care to any routine or lifestyle.

Find TOTM at tesco

As consumers become increasingly selective, the need for transparency and ethical production continues to grow. TOTM’s commitment to high-quality, organic cotton and plastic-free packaging appeals to a growing demographic that values both effectiveness and ethics.

Online reviews frequently highlight the brand’s reliability, comfort, and excellent customer service. Many customers remark on the difference in experience between TOTM and conventional brands—especially those with sensitive skin or allergies to synthetic materials.

TOTM Limited is clear about what goes into its products—and equally clear about what doesn’t. Shoppers can quickly find ingredient lists, impact statistics, and usage guides on the site, providing the information they need to make confident decisions.

By integrating sustainability into every aspect of design, manufacturing, and delivery, TOTM has built trust with a base of loyal customers who actively share their experiences across platforms and advocate for change.

Price, Access, and Education

TOTM continues to raise awareness through educational content, blog articles, and community events. From tips on how to start your zero-waste journey to deep dives into topics like period poverty and gender-inclusive language, the brand offers a valuable resource hub.

Visitors to the site can also read more about how tampons pads, liners, and other essentials impact the environment, and how small changes in everyday purchases can contribute to a more sustainable future.

This educational outreach further differentiates TOTM from other brands in the sector. It positions the company not just as a vendor of goods, but as a changemaker aiming to redefine what ethical, inclusive, and planet-friendly period care looks like.

Leading the Movement

TOTM’s leadership as a Certified B Corp underscores their commitment to balancing profit with purpose. Their efforts have offset over 1 million kilograms of carbon and made over 4 million periods more sustainable. This year, as consumer priorities align with sustainability and comfort, TOTM is poised for further growth.

For TOTM Limited, the future includes continued investment in innovation, greater visibility in global markets, and ongoing collaborations that support period dignity and climate action. Their model demonstrates how responsible business can make a powerful difference.

The period care industry is at a crossroads, with TOTM at the forefront of a movement challenging traditional practices. For businesses, policymakers, and consumers, their example shows what’s possible when ethics, innovation, and sustainability align. As Ruby Parmar aptly notes, “2025 is an exciting year for the brand.”