Amcor is expanding its refillable and refill packaging range for beauty and personal care brands, combining rigid containers and flexible refill formats from a single supplier. The portfolio includes refillable bottles, closures, pumps and spouted stand-up pouches ranging from 30 ml to two litres. The move responds to evidence that more than 74% of UK consumers want retailers to offer reusable, refillable or returnable packaging. For brands seeking to reduce reliance on single-use packs while retaining a considered product experience, the offering brings together material, format and dispensing choices.
Refill Options For Beauty
Refill models are gaining attention across beauty and personal care, where packaging must protect formulations, dispense products effectively and carry brand identity. Amcor’s expanded range is designed to address those requirements through original containers that can be paired with refill elements tailored to specific products and brand needs.
The company’s approach brings rigid and flexible packaging formats together, allowing brands to select a reusable primary pack alongside a refill format suited to the product and route to market. The range has a particular current focus on soap and bath products.
Lara Alemany, Product Line Director at Amcor Global Rigid Packaging Solutions, said:
“For the personal care sector, a 2025 Innova Market Insights survey found that 42% of global consumers chose brands with refillable packaging options last year, and 25% overall opted for product alternatives that were packaged in refillable options2. We are therefore developing products to help companies maximize opportunities, with particular interest currently in refill solutions for soap and bath products.”
Rigid Containers And Dispensing
At the core of the rigid range are refillable containers available in a variety of sizes, paired with closures and dispensers. This provides brands with flexibility in how products are presented and used, from bottles with pumps to packs with alternative closure systems.
Recent additions include the customisable Mocha bottle. It can be specified with different closures and pumps, including the mono material Wave 2cc. Such options are intended to help personal care companies align refill formats with their existing product positioning rather than treating reusable packaging as a separate, less refined proposition.
Packaging design remains particularly important in categories where the primary container is visible in bathrooms and on dressing tables. By combining dispensing functionality with a choice of formats, the range gives brands scope to retain a consistent consumer experience throughout repeat purchase cycles.
Flexible Refills For Delivery
For the refill cycle, Amcor offers AmPrima® recycle-ready spouted stand-up pouches in sizes from 30 ml to two litres. The pouches are designed to provide a robust, leak-proof refill format and are optimised for e-commerce delivery.
The breadth of available sizes enables refill packaging to serve a range of personal care products and purchase occasions. Smaller formats can support trial or compact products, while larger pouches can accommodate higher-volume refill needs. This is a practical consideration for brands building refill propositions across different product lines.
Amcor has also stated that its refillable and refill solutions can incorporate post-consumer recycled material. The option gives customers another material choice as they work towards circularity goals, while the reusable container and refill system can support repeat use of the primary pack.
Value And Brand Experience
Consumer adoption of refill systems depends on more than the availability of a reusable pack. Refill formats need to feel reliable, convenient and compatible with the original container, while also maintaining the appearance and functionality expected from beauty and wellness products.
Amcor’s product development is centred on balancing those needs. The company identifies aesthetics and functionality as connected considerations, with both contributing to brand presentation and customers’ perceptions of value from refill purchases.
Lara Alemany, Product Line Director at Amcor Global Rigid Packaging Solutions, stated:
“The key focus for all our development work is to ensure that refill and refillable packs continue to combine aesthetics and functionality to promote and support brand image. Such benefits also help to reinforce consumer perceptions of the enhanced value for money from purchasing these packs.
Preparing For Packaging Requirements
The refill range also arrives as businesses prepare for the requirements of the EU Packaging and Packaging Waste Regulation. Accessible, high-quality refill formats can provide a useful route for personal care brands assessing how product design, packaging materials and reuse models can work together.
Amcor’s ability to supply both the original container and its refill component offers a coherent option for companies seeking consistency across the full packaging system. With bottle, pump, closure and pouch choices available within one portfolio, the company is positioning refill packaging as a viable part of mainstream personal care design.
Lara Alemany, Product Line Director at Amcor Global Rigid Packaging Solutions, shared:
“Equally important for companies, the availability of high-quality refill solutions will help them to meet one of the key requirements of the EU Packaging and Packaging Waste Regulation (PPWR).”
