New product launched to tackle microplastics pollution

A German electronics manufacturer has launched the world’s first washing machine to feature an in-built microfibre filter, designed to tackle microplastics pollution world-wide.

Grundig, part of the Arçelik group of companies, has launched its new FiberCatcher washing machine, designed to filters up to 90% of synthetic microfibers. The machine machine uses specialised FiberCatcher filter cartridges, constructed from 98% recycled plastic materials.

Research from the International Union for Conservation of Nature (IUCN) revealed that plastic particles washing off from products including synthetic clothes and textiles potentially account for 35% of primary microplastics polluting oceans worldwide.

Teresa Arbuckle, Managing Director of Beko plc, a subsidiary of Arçelik, commented on the company’s missions to pioneer in new and innovative technology.

“Arçelik is committed to investing in sustainable technology; from using recycled fishing nets and recycled plastic bottles in our appliances, to launching our most innovative product to date to help with microplastic pollution,” said Ms. Arbuckle.

Issue 125

SBM 125

Sustainable Business Magazine