BetterYou, a trailblazer in wellness and sustainability, has achieved a significant milestone by earning the prestigious B Corporation Certification with an impressive score of 97 points. This recognition positions BetterYou as a leader in promoting ethical business practices, sustainability, and community engagement.

The certification reflects the company’s steadfast commitment to balancing profit with purpose, as it meets the highest standards of social and environmental performance, accountability, and transparency. BetterYou’s mission to create a positive impact on society and the planet resonates strongly through its innovative initiatives, sustainable practices, and dedication to making a difference.

A Force for Good

Andy Thomas, CEO and Founder of BetterYou, expressed his excitement over the certification:
“I am delighted to announce to you that BetterYou has been awarded B Corp status and has been recognised as a force for good. As a customer, you know that provenance of ingredients, our commitment to science, giving back to our communities, and respect for our planet are values we have held from our very start. Being awarded B Corp status three years after being awarded the Queen’s Award for Enterprise reminds us that we are on the right track… that other people think the same… that good things are worth fighting for. Thank you for joining us on this journey and helping to make all of this possible.”

This certification highlights BetterYou’s efforts to integrate ethical and sustainable principles into every aspect of its business. From sourcing environmentally friendly materials to supporting community projects, BetterYou has consistently demonstrated its dedication to making a positive difference.

The Better Planet Project: Taking Action for Sustainability

A cornerstone of BetterYou’s environmental commitment is its Better Planet Project Initiative, which has already delivered tangible results:

• 125.8 tonnes of CO2 removed from the atmosphere through plant-based plastics.
• 71 tonnes of ocean waste plastic removed, helping to address the global ocean plastic crisis.
• 79,825 trees planted to support vital reforestation efforts.

BetterYou’s approach to sustainability is comprehensive and innovative:

Green Plastic Initiative

BetterYou uses plant-based plastic derived from sugarcane in over half of its product range. This carbon-negative material removes more CO2 from the atmosphere during the sugarcane’s growth than is emitted during production and distribution.

Ocean Waste Plastic Program

The company is tackling the ocean plastic crisis head-on, with products in its Ocean Waste Plastic scheme having removed over 71 tonnes of plastic from oceans and rivers.

One Tree Planted Initiative

Partnering with Earthly, BetterYou plants a tree for every order placed through its website, helping to remove harmful CO2 from the atmosphere and improve air quality for all.

Carbon Neutral Commitment

By partnering with Planet Mark, BetterYou has achieved carbon neutrality, offsetting emissions through third-party projects worldwide. This includes carefully calculated efforts to reduce their overall carbon footprint.

Against Palm Oil

BetterYou is staunchly against the use of palm oil in its products, citing its destructive impact on ecosystems, contribution to climate change, and role in habitat destruction.

Supporting Disadvantaged Families

The company also partners with Baby Basics, a UK-based volunteer project, to provide essential nutritional care packages for families in need. This initiative ensures that struggling families receive vital support during challenging times.

A Rigorous Journey Toward Certification

The path to becoming a B Corporation involved rigorous evaluations of BetterYou’s governance, employee treatment, community involvement, and environmental sustainability. The process challenged the company to refine and enhance its practices to meet the globally recognised standards set by the B Lab, which awards the certification.

By earning this certification, BetterYou joins an esteemed community of businesses that are leveraging their success to create lasting positive change. The achievement is a testament to the company’s values and its dedication to improving lives, supporting communities, and preserving the planet for future generations.

A Call to Action

BetterYou’s success serves as a beacon for other businesses, showing that it’s possible to thrive while staying true to ethical and sustainable principles. The company invites consumers, partners, and stakeholders to support brands that prioritise responsible practices and embrace the B Corporation mission to balance profit with purpose.

For more information about BetterYou’s B Corporation certification and its commitment to sustainability, visit www.betteryou.com.

BetterYou: Changing the World, One Step at a Time.