A collection of boutique hotels and inns across Brazil is placing renewed focus on the role of accommodation in shaping travel experiences. Curated by the Roteiros de Charme Association, the selection brings together properties that combine comfort with local culture, regional cuisine, and close connections to nature.
Spanning destinations from the central-west to the northeast and south of the country, the portfolio reflects a wider shift in tourism toward slower travel and place-based experiences. Each location offers a distinct setting, where landscape, gastronomy, and hospitality are closely tied to regional identity.
In Pirenópolis, Goiás, the emphasis is on wellbeing and a slower pace of travel. Visitors are offered a range of restorative experiences, including heated pools, therapeutic treatments, and quiet surroundings designed for rest. Local gastronomy plays a central role, with menus rooted in Goiás culinary traditions and ingredients.
Further south, the mountainous region of Santa Catarina presents a different setting shaped by expansive landscapes and cooler climates. Known as the Serras do Sul, the area combines outdoor activities with strong cultural traditions. Fire pit barbecues and chimarrão reflect local customs, while high-altitude wines and regional dishes define the culinary offering.
The region is also home to national parks such as Aparados da Serra and Serra Geral, where visitors can access hiking trails and canyon views. These природally protected areas contribute to the appeal of the destination, positioning it as a base for nature-focused tourism.
In contrast, Atins in Maranhão offers access to one of Brazil’s most distinctive природal environments. Located within the Lençóis Maranhenses, a UNESCO Natural World Heritage Site, the destination is defined by its shifting sand dunes and seasonal lagoons. Accommodation in the area centres on immersion in the окружающий landscape, with experiences such as sunset picnics and नदी excursions along the Rio Preguiças.
These activities are designed to connect visitors directly with the природal setting while maintaining a low-impact approach to tourism. Stops at local establishments, including Bar da Hora, form part of the experience and contribute to the local economy.
On the southeastern coast, São Sebastião in São Paulo combines Atlantic Forest ecosystems with coastal landscapes. The destination offers a mix of outdoor activities, including hiking trails and boat tours, alongside marine wildlife experiences such as whale watching.
Accommodation providers in the area are also focusing on tailored experiences for couples and small groups. These include private seaside picnics, candlelit dinners, and spa treatments, reflecting a broader trend toward personalised travel.
Across all destinations, the Roteiros de Charme Association positions accommodation as more than a base for travel. Instead, it forms part of a wider experience that integrates local culture, природal surroundings, and service design. The approach aligns with growing interest in tourism that prioritises authenticity and environmental awareness.
The association’s 2026 guide features 72 hotels and inns across Brazil, each selected for its character and connection to place. The guide serves as a reference for travellers seeking alternatives to large-scale tourism, with an emphasis on smaller properties and regionally rooted experiences.
This model of tourism also reflects wider industry shifts, where demand is increasing for travel that supports local communities and preserves природal and cultural assets. By focusing on smaller-scale hospitality and regional identity, such initiatives contribute to diversification within the tourism sector.
EMBRATUR, the Brazilian Agency for International Tourism Promotion, continues to support the global positioning of destinations such as these. The agency is responsible for delivering Brazil’s National Tourism Policy, with a focus on promoting destinations, services, and products to international markets.
Its work is aimed at strengthening the country’s tourism sector while contributing to economic and social development. By attracting international visitors to destinations across Brazil, EMBRATUR supports both established and emerging regions.
As global travel patterns continue to shift, destinations that combine природal landscapes with culturally grounded hospitality are gaining prominence. The Roteiros de Charme portfolio reflects this direction, offering a cross-section of Brazil’s diverse environments through accommodation-led experiences.
