Yolé Takes Top Prize at World Plant-Based Innovation Awards 2024
Yolé, the dessert brand famed for its zero-dairy, zero-added-sugar ice cream, has won gold in the Plant-Based Dessert category at the prestigious World Plant-Based Innovation Awards 2024. The ceremony took place on October 9 at the Bridge2Food North America summit in Minneapolis, USA.
A Sweet Victory in Plant-Based Innovation
The award recognizes Yolé’s innovative approach to creating indulgent yet guilt-free desserts that redefine expectations in the plant-based food sector. Competing against notable brands like GOOD GOOD (Vegan Lemon Curd) and Surapon Foods (Frozen Coconut and Banana Gyoza), Yolé emerged as the category winner.
Lorraine Ellis, UK Head of Franchise for Yolé, expressed her excitement:
“We’re thrilled to win this award, which reflects the passion at Yolé for offering indulgent yet healthy dessert options that align with today’s plant-based, sustainable lifestyle. At Yolé, we’re always striving to innovate, and this recognition shows we’re hitting the mark in creating desserts that everyone can enjoy – without any of the dairy or added sugar.”
Raising the Bar in the Plant-Based Market
Yolé’s unique formulation delivers rich taste and creamy texture while being completely free of dairy and added sugars. Its success at the awards highlights the brand’s role as a disruptor in the frozen dessert market. Currently operating six UK stores, Yolé has plans for further expansion, focusing on its franchise model.
The Bridge2Food North America summit provided a platform for industry leaders to explore cutting-edge plant-based trends, including fermentation, cell-based technology, and sustainable product development. The awards celebrated brands driving innovation and shaping the future of the plant-based industry.
Dan Bunt, Marketing Director at FoodBev Media and host of the awards ceremony, emphasized the importance of the competition:
“The incredible diversity and range of products in this year’s awards not only created challenges for our expert judges but also highlights the strength of the plant-based industry.”
Looking Ahead
With its growing presence in the UK and its award-winning desserts gaining international recognition, Yolé is well-positioned to continue its expansion. By balancing indulgence with health-conscious ingredients, the brand is shaping a more sustainable future for the frozen dessert industry.
