Ball Corporation have partnered with O’cean Beverages and cricket legend Virat Kohli,

to launch the new O’cean Sustainable Energy Drink – and recycle more than 300,000 cans along the way.

This sustainable initiative is just one part of a longstanding partnership between Ball India,
O’cean Beverages, and the former Indian captain. For every can that is sold, Ball will collect and recycle a can – which will in turn be repurposed for a new drinks can.

The partnership reflects the increasing consumer appetite for sustainable choices.
Ball works with a number of globally recognised sports brands to highlight the sustainability
benefits of Ball’s infinitely recyclable aluminium beverage packaging.

The partnership has been shared by Virat Kohli via his social media pages to his millions of followers around the world. His latest video on Instagram has more than 20 million views.

Aluminium cans are currently the world’s most widely recycled beverage packaging, with an a UK recycling rate of 82 percent and a European recycling rate of 76 percent. So far, the video on Instagram has more than 20 million views. Kohli is one of the world’s most followed athletes with more than 230 million Instagram followers.

Manish Joshi, Director for Sales & Marketing at Ball India, said: “Our goal has been to reduce waste and to highlight the benefits of choosing infinitely recyclable aluminium beverage packaging.
“We are delighted that a global superstar with a following like Virat Kohli’s is on board with the sustainability benefits of aluminium cans. “Mr Kohli has been instrumental in amplifying our aluminium, recycling and sustainability story.”