Consulting firm Simply Sustainable has been announced as the new lead sponsor for GB Row Challenge, a 2,000 mile annual rowing race around Great Britain’s coastline.
Simply Sustainable: A leading consulting firm
Founded in 2010, Simply Sustainable is a leading consultancy firm, which has been operating for over 12 years. Its mission is to help clients achieve their Environmental, Social and Governance (ESG), net zero and sustainability goals.
Simply Sustainable has a specialised team driving big change for large-scale companies, helping businesses confront their wide scope of ESG and net zero challenges with bespoke yet simple, transparent and skilfully created strategies.
Technically qualified to take businesses on their complete sustainability roadmap or upgrade their current ordinary strategy, propelling businesses to an expert level with results that are also financially rewarding, making boardrooms easier to conquer and persuade. They always provide their clients with a portfolio of tools and reports to communicate and track results, pathing the way for purpose-driven change.
They have offices in London and Amsterdam, and have been recognised as a thought leader in the sector, known for their technically qualified experts.
Alignment of goals: Shared commitment to sustainability
GB Row Challenge founder, William de Laszlo, said: “As a leading sustainability consultancy firm with a commitment to driving positive environmental change within businesses and communities, Simply Sustainable’s goals align perfectly with the ethos and values of GB Row Challenge.
“Together, we aim to inspire individuals and organisations to embrace sustainable practices while pushing the boundaries of human achievement.”
The GB Row Challenge: Combining sport and science
The GB Row Challenge combines the power of rowing with the purpose of driving scientific advancements to protect our planet’s marine ecosystems.
A 2,000 mile journey around Britain’s rugged coastline, where teams brave treacherous waters and confront the urgent reality of ocean pollution. The Challenge is more than just a physical feat; it’s a mission with a sustainable purpose. Rowers collaborate closely with scientists to collect vital data on microplastics, noise pollution, biodiversity, temperature and salinity.
This year, two teams will depart from London’s iconic Tower Bridge on 9 June to race around Great Britain. The GB Row Challenge is considered the world’s toughest rowing race as teams have to navigate complex tidal streams, shipping lanes and volatile weather to row around the challenging waters of the British Isles.
Professor Fay Couceiro, expert in biogeochemistry and environmental pollution at the University of Portsmouth and lead scientist for GB Row Challenge, said: “The health of our oceans is intrinsically linked to the health of our planet. We’re very lucky to have teams like Sea Change and Coastal Odyssey willing to get out on the water and take on such an epic challenge, all the while combining it with sampling so we can better understand the impact of human activities on the environment. Ultimately this can lead to us all contributing to a cleaner, healthier planet.”
CEO’s perspective: Nicola Stopps on the partnership
Simply Sustainable’s CEO, Nicola Stopps, said: “GB Row Challenge is an extraordinary venture and test of physical and mental strength. I am so proud that Simply Sustainable has partnered with GB Row as our commitments to sustainability and wanting change in human behaviours align.
“Our purpose is to make businesses report, take ownership and react to environmental concerns with transparent strategies. The data gathered will be fascinating to learn from and prompt the responsible change required. We very much look forward to supporting the teams as they combine sports and science and we know they are working hard to prepare for the tough tides ahead!”
Looking Ahead: A legacy of environmental stewardship
William added: “This new partnership is an exciting opportunity to champion sustainability while encouraging teamwork, resilience and camaraderie through the spirit of rowing. We look forward to working with the team at Simply Sustainable to leave a lasting legacy of environmental stewardship.”
